INEOS Team UK
Promotional video for bike launch
“A top notch team! Hugely creative, quick thinking and the ability to make high quality films for all outputs, three of the reasons we work with Helical. We are looking forward to working with throughout our America’s Cup challenge”
The aim of this shoot was to deliver an ultra-stylish one-minute sports promo that felt modern and exciting. Taking creative inspiration from recent pop culture hits like Stranger Thingsand Tron Legacyour director Alistair set out to achieve a 70’s/80’s film look that held the attention like an opening title sequence. Shooting at night in the INEOS team base we turned to the RED Gemini for its low light capabilities coupled with cinematic Cooke S4/i lenses to bring out the deep colours of the team branding. A lot of work with various studio lights created the perfect, mysterious setting. The film was post produced in Adobe Premiere and coloured in DaVinci Resolve to achieve the final result.